Strategically advised.
Professionally managed.
From first concept to scaled partner network – with a clear focus on independent consulting and sustainable growth.
Affiliate Consulting –
your strategic advantage
Independent advice on your affiliate strategy: commission models, network selection, partner strategies, fraud protection and cross-channel performance optimisation. Tailored – no standard packages.
Book a consultation →Programme Analysis
Affiliate programmes are subject to constant change. Regular analysis ensures your programme not only stays current but continuously develops. A free short analysis of your existing programme is available as a starting point.
Ad Material Review
Check all existing creatives for currency, relevance and working links.
Programme Description
Integrity and relevance of all programme information – commission, contact, shipping, certifications.
Partner Portfolio Check
Diversity and activity analysis: who performs? Who is inactive? Where are partner type gaps?
Commission Model Review
Market comparison: is your model still competitive? Are margins sustainable?
Traffic Analysis
Qualitative and quantitative assessment of partner traffic including fraud signals.
🎁 Free Short Analysis
- Overview of strengths and weaknesses
- Key optimisation potentials identified
- Concrete next steps recommended
- Non-binding, no follow-up required
Programme Setup
Starting an affiliate programme doesn't happen overnight. It requires structured preparation, the right network selection, an attractive commission model and the right creatives. ONLYONEWAY guides you from the first question to the first active partner.
Network Consulting
Together we find the ideal affiliate network (AWIN, Webgains, ADCELL, Belboon etc.).
Commission Model Design
Competitive and attractive commission structures – differentiated by partner type.
Tracking Integration
Tracking code provision and support with shop integration.
First Partner Acquisition
After launch we acquire the first relevant, high-performing partners across various publisher models.
💡 Free initial consultation
- First assessment of network choice and commission model
- No obligation, no follow-up required
- Response within 48 hours
Affiliate Management
In the dynamic world of online marketing, affiliate management has established itself as a key strategy for revenue growth. It's not just about building partnerships – it's about managing and optimising them effectively.
Publisher Approval
Regular, careful review and approval of applications according to your guidelines.
Traffic Monitoring
Regular analysis of traffic – quality, quantity, fraud signals.
Publisher Acquisition & Care
Active and passive acquisition of new partners plus relationship management with existing publishers.
Brand Protection
Protecting your brand in the digital landscape – SEM monitoring, brand abuse detection.
Publisher Reactivation
Strategic initiatives to activate inactive or underperforming partners.
Daily Management Tasks
- Review new publisher applications
- Check daily, publisher and creative stats
- Monitor conversion rates and return rates
- Publisher and network communication
- Ensure current creatives and promotions
- Fraud monitoring and quality assurance
Training & Mentoring
Practice-oriented training for merchants, marketing teams and in-house managers – from fundamentals to advanced management topics. As individual sessions, team workshops or ongoing mentoring.
Fundamentals
What is affiliate marketing? Programme types, CPS/CPL/CPC, network overview.
Programme Setup
Creatives, tracking, commission design, partner acquisition, promotion.
Programme Operations
Traffic monitoring, fraud detection, publisher newsletter, partner actions.
Training formats
- Individual session (half day / full day)
- Team workshop
- Ongoing mentoring programme
- Remote or on-site (Leipzig / travel)
White Label Management
ONLYONEWAY offers SEA, social media and SEO agencies the opportunity to easily extend their portfolio and offer clients professional affiliate management – without building expertise in-house.
Full Discretion
ONLYONEWAY remains invisible – the client stays 100% with you.
Portfolio Extension
Offer your clients affiliate marketing immediately – no investment in new expertise.
Referral Commission
You receive an attractive commission for every referred client.
Ideal for
- SEA agencies (Google Ads, Bing Ads)
- Social media agencies
- SEO agencies
- Full-service marketing agencies
- Business consultancies