📚 Fundamentals – Understanding Affiliate Marketing
Evergreen · 4 ArticlesWhat is Affiliate Marketing? – Definition, Players, Partner Models & Getting Started
The complete fundamentals guide: what affiliate marketing really is (not a channel, but a billing model), all 10 partner types, billing models CPO/CPL/CPC, costs and the four starting questions for every merchant. Available in German.
Read complete guide →What Are the Advantages of Affiliate Marketing?
Affiliate marketing as a performance marketing channel: what distinguishes it from other online marketing disciplines – with introductory slides.
Fundamentals + slides →Video: Affiliate Marketing for Online Shops Explained
12-minute introduction: how it works, billing models (CPO, CPA, CPL) and partner types – easy to follow for beginners and shop operators.
Watch video →Product Data & Feed Optimisation in Affiliate Marketing
Why "feed is live, check" is the most expensive sentence in e-commerce – channel-specific feed strategies, must-have attributes, AI automation and when a feed tool pays off.
Read article →Programme Analysis & Customer Journey
Systematic analysis: visibility, programme description, commission model, creatives, partner structure and customer journey – with concrete review questions. Available in German.
Read article →Starting an Affiliate Programme – The Complete Guide
From the first questions through commission model, creatives, network selection and programme description to affiliate tracking. All on one page – with chapter navigation.
The Right Questions Before Launch
Which fundamental questions every programme operator must answer before their first affiliate programme starts.
Read →Developing the Commission Model
Competitive analysis, margin calculation, differentiation by partner type – everything about the right commission model.
Read →Creatives for Your Programme
Which creatives which publishers need – banners, deeplinks, product feeds, text links.
Read →Choosing the Right Affiliate Network
AWIN, Webgains, ADCELL, Belboon: public, private or both? Criteria for network selection.
Read →Optimising the Programme Description
The business card of your affiliate programme – what it must contain and how it truly convinces publishers.
Read →Affiliate Tracking – The Technical Heart
S2S tracking, voucher tracking, net order value, master tags and common mistakes. The technical foundation of every affiliate programme.
Read →⚙️ Affiliate Management – Daily Routines & Optimisation
5 ArticlesAffiliate Management Daily Routines – Applications & Statistics
What cannot be missing in affiliate management daily: reviewing and approving applications correctly, checking statistics by day / publisher / creative. Both covered in one article.
Read both daily routines →Spring Clean in the Affiliate Programme – 5 Tips
Review at least once a year: creatives, programme description, partners, commission model and external directories – the complete checklist.
Read checklist →Publisher Actions & Affiliate Rallies
When rallies work – and when they don't. Structure, communication and success criteria of an affiliate partner action.
Read article →🔧 Tools & AI – Working Efficiently
3 ArticlesChatGPT & AI in Affiliate Marketing – What Actually Works?
The most comprehensive practical guide: keyword lists, publisher emails, creative ideas, traffic analysis and fraud detection with AI – with real prompts and honest results.
Read complete guide →Tools for Effective Affiliate Management
Project management, partner scouting, keyword research and analysis: the best tools with slides from the Tactixx talk 2019.
Article + slides →Traffic Analysis: Detecting Fraud and Avoiding Problems
Which tools help, how to interpret statistical warning signals and recognise poor publisher traffic. With slides from the talk.
Article + slides →